Are you striving to accomplish more, produce better products, and grow your business or department? If you’re not proactively looking to the future there’s a good possibility of being run over by your competition or even your boss. Even though I’m not in leadership in my department, I absolutely love looking to the future, and casting a vision is a solid first step. So, here is my vision for Multimedia in 2015.

Our Culture
To the rest of the company we are a reliable resource. We exceed expectations, we are responsive, and we are approachable. When someone visits our office they are encouraged and in a better mood by the time they leave. We show the same respect to someone when they leave that we showed them when they were present. No gossip. If you don’t have a solution that you are willing to initiate, then we won’t cripple our department and our company by talking negatively about someone when they aren’t present. This is an integrity issue. Our department will adopt this in spite of what everyone else does.

Our Imagery
The rest of the company is improved because of us. We provide beautiful, polished and compelling imagery to the Creative Department (which then gets put into catalogs, email banners, web graphics, social media channels, product pages and boxes), we catch possible production errors for product development, which will increase our customer satisfaction, and we create professional, well produced, effective, brand-building videos for product pages as well as social media channels.

Our Videos
All content we produce is to the highest standard we can produce. People see our videos and believe that a Hollywood production studio was hired to produce them. People see our images and product pages and believe that a professional design firm was hired to handle them. The imagery and videos encourage high conversion. It is constantly changing with the product line and the industry. It never gets boring or stagnant but is proactively and consistently evolving and improving.

Remember, this is a vision. All of these points may not be true, but that is perfectly fine! A vision should stretch you! It should drive you to want to be better and do more. Like me, you may not be in leadership. However, that doesn’t mean you can’t impact the culture around you! So, what is your vision for 2015? Are you striving towards more, or just reactively floating with the current?