Casting a vision is one of the single most important exercises to being successful in the workplace. Whether you are leading a business, a department, or yourself as an employee, casting a vision will give you a clear direction to move in, stimulate growth, and reveal resources that would have otherwise been overlooked. One of my visions for this website is to “Become more clear in my thinking and stimulate my mind which will keep me creative.” So today, in front of you, I want to hash out my vision for my role in Multimedia. My hope is that this will encourage you to cast a vision, provide an example of how, and even get some feedback from you on what could be improved.

As a video producer for On The Edge Multimedia Studio I do a lot. From pre-production, to production, and on to post-production, I am involved in all of it.

Pre-Production

Monday is my planning day. I come in to work five minutes early and start working. I paint a picture of how I want each product video to look when it is finished. I lay out a detailed plan illustrating what I will need, how long everything will take, and what order I will attack each task. When my primary plan is laid out, I plan three contingencies. Once my foundation in planning is strong I prepare everything that I can possibly prepare.

Production

The quality of my production is directly related to the quality of my preproduction. When it is time to film, I hit the ground running. I quickly gather everything up and head to my first planned filming location. I decisively set up my equipment and set. When I am filming, my focus is sharp and my picture is clear and beautiful. My pans are smooth and tasteful. My light is falling on the areas I want it to. It is only highlighting what I want the viewer to see. I systematically cover all of the shots I have planned to cover. My product demonstrations are thorough, intense, entertaining, and practical.

Post-Production

The quality of my post-production is directly related to the quality of my production. My videos start with an intriguing, captivating, or curious opener. They grab the viewer from the start. They hold the viewers attention through the entire video. The consistently surprise the viewer and deliver more than they expected. The transitions are tasteful and rhythmic. They reflect well on the respective brands that they are promoting.

So, there it is! I hope this helps inspire you to create a vision of your own. What will you cast a vision for this year? What area of your life could benefit from a vision makeover?